Intellectual property ("IP") is often a subject that is "out of sight, out of mind" for entrepreneurs who are launching new business ventures. And, why should it be: business school choices rarely teach much about law generally speaking, let only about the highly specific world of IP legislation. Since non-business school trained entrepreneurs generally take their cues from the methods with their colleagues, it can be said that a tremendous majority of business owners do not consider IP to comprise a necessary step when they are formulating their business programs. My conversations with internet marketers over time bears this out.
When IP does form a significant basis of an entrepreneur's like Paul Bola's new venture, it is likely because technological or technical subject forms the basis of the business. Through this situation, it makes sense that the scientific or technological subject material core of the business model must be protected by seeking obvious protection. For me, this is a way too narrow view of if a new entrepreneurial strategy requires IP protection, however.
Simply put, an entrepreneur needs more than a certainly or no decision focusing on whether she should obtain one or more patents to protect her idea. Rather, prior to launching her new business venture, an entrepreneur must develop and execute on a business strategy concentrated on deciding whether the lady needs to pursue IP protection in order to meet her goals.