Before building backlinks to your website as part of your promotional endeavours, it would be absolutely important for you to know how ready your website may be for search engine traffic. There are two main aspects of it that you will need to focus your attention upon. One being making your website user friendly so that visitors find it easy to navigate their ways through to different areas of the website so that they could complete their course of action without much hassle. Such an action could including completing a transaction or filling in an offer form or any other system.
So, as you can see, it is very important for you to promote your website however it is more important to follow the right channels and build all the right links to your sites at the right pace to benefit from it in all the correct ways. Otherwise, if you carelessly pursue your link building, you would always risk losing out instead of gaining.
This is the reason that you should be looking for the right seo firm that has years of experience helping clients rank their websites. If you succeed in finding such a company, it would then all be about deciding upon an investment for a good return on it.